In a recent study, UK pet insurance company Petplan found that half of UK pet owners share pictures of their favourite furries online, and one on ten pets have their own Facebook page, Twitter account or YouTube channel!

We noticed this trend straight away as many of SureFlap’s social media followers are cats! On Facebook, there’s Simba, the ginger tabby and Louie the black and white cat. We’ve got many more on Twitter – too many to count in fact!

On our Facebook page, we actively encourage SureFlap customers to send us pictures of their cats to put in our Happy Cats album. We currently have 189 happy cat pictures in our album! It’s a great way for people to share their cute cat pics and for us to get feedback on our product at the same time. (If you are a SureFlap customer and would like to send us a picture for our Happy Cats album, please send it to enquiries@sureflap.co.uk).

People have different motives for setting up a social media account for their pet. For some, it’s just for fun, while others use it for marketing purposes. On Twitter, Sockington (@sockington – nearly 1.5 million followers) tweets his everyday life from a cat’s point of view in a very comic way, keeping his tweets fun and interesting. Maru, a cat in Japan, has his own YouTube channel featuring funny videos of his everyday antics. His videos are so cute and watchable that they’ve gone viral and his most popular video has in excess of 10 million views. Meanwhile Emmy the Cat (@EmmytheCat – over 7,000 followers) also tweets from a cat’s point of view, but in doing so raises awareness about Hounslow Animal Welfare.

I think creating a social profile for a pet has so much appeal because of the comic aspect of it and the fact that so many pet owners treat their animals like human beings! It’s an interesting and novel way to get your own opinions across – through your pet’s eyes – and to engage other animal lovers and pet owners.

Do you have a cat that has its own Facebook or Twitter page? Why not get them to follow us on Facebook or tweet @SureFlapNews. We’d love to follow you back! Newton, our SureFlap mascot, even has his own Twitter page – @NewtonSureFlap, and his own section on the blog where he posts from a cat’s point of view!

To assist existing and potential customers with the ins and outs of the SureFlap Microchip Cat Flap, SureFlap has a channel on YouTube that features a series of videos to help with important set up and installation processes.

Visual aids are a great way to learn more about what SureFlap has to offer cat owners and their pets. The videos demonstrate how simple SureFlap is to program and install, and they take a closer look at the features of the SureFlap Microchip Cat Flap.

To view all of the SureFlap videos, including translations in French, German and Dutch, visit SureFlap’s channel at: www.youtube.com/sureflap.

SureFlap the Microchip Cat Flap

This introductory video gives a great overview of SureFlap. Find out how to program your cat’s microchip into the cat flap prior to installation using just one button. After the SureFlap has been installed, witness a programmed cat accessing the cat flap with ease, while the neighbour’s cat is left at the door!

Installing SureFlap in Glass

The SureFlap Microchip Cat Flap can be successfully installed in glass with the addition of two mounting adaptors, one positioned on the inside and one on the outside of the installation. Mounting adaptors are sold in pairs. Watch this video to find out how to install a SureFlap in glass.

Microchipping a Cat

In order for the SureFlap to function, your cat must be microchipped. Microchipping is a very effective way of identifying your pet and it ensures that your cat doesn’t need to wear a collar, which can sometimes become lost or snagged. Watch this video to find out how small a cat’s microchip is and how quick and painless the procedure can be.